Timber Products at IWF 2024
On August 6th – 9th, the Timber Products team was back once again at the International Woodworking Fair (IWF) in Atlanta, Georgia. The large Timber Products sign was hard to miss, and with over 25,000 attendees, our booth was constantly packed with familiar faces as well as new ones. As David Smith, VP of Panel Sales put it “The IWF show in Atlanta was a big success. The show seemed to be the best attended show post COVID. We had many current customers stop by for formal and informal meetings, which allowed our mill managers and salespeople to hear directly from the customer. Having our customers in the booth is a great way to showcase all our products. Many customers only buy one product line from us and might not be aware of all the different divisions at Timber Products. The booth does a great job showcasing all the different products Timber Products can provide our customers.”
IWF is the biggest trade show for the global woodworking industry, as Chris Knowles, our Director of International Sales points out, “The IWF show provides us with a unique opportunity to interact with direct customers as well as with customers of customers.” Chelsie Beard, one of our Account Managers also had positive things to say, “The 2024 IWF show was full of interaction, team work, and was very busy. It was the busiest show I have been to in the 6 years I’ve been at TP. I got to meet with a lot of our great partners, and met lots of new potential customers and suppliers within our industry.”
As a part of the IWF festivities, TP hosted customers in a private section of Truist Park, to watch the Atlanta Braves vs Milwaukee Brewers baseball game. This was a great opportunity to hang out with customers and enjoy some time outside of the conference center. While the game might have been a swing and a miss for the Braves going 0-10 versus the Brewers, it was a home run for Timber Products in terms of the fun had, and relationships built. “Our customer event was a huge success with many customers asking us how we will top that event,” says Knowles.
Huge thank you to all who took the time to stop by our booth and those who joined us at our customer event. We look forward to seeing everyone at the next trade show!
